Highway Plaza Mathura: Location, Address, Shops & Timings

Highway Plaza Mathura holds a unique place in the city’s commercial history — it was the first mall project in the entire Braj region. Developed by SHRI Group and strategically positioned on National Highway 2 (NH-2), the Delhi–Agra Highway, this three-floor shopping complex once buzzed with national brands, food chains, entertainment, and footfall from both Mathura locals and the steady stream of pilgrims and tourists passing through the city. Today, Highway Plaza Mathura continues to operate, primarily drawing visitors for Gold Cinemas, Domino’s Pizza, and Pizza Hut — its three surviving anchors — even as much of its original retail occupancy has thinned over the years. For anyone planning to visit or simply looking for information about Highway Plaza Mathura location, shops, and timings, here is a complete, up-to-date guide.

Quick Overview: Highway Plaza Mathura

Highway Plaza Mathura: Location and Address

The precise address of Highway Plaza Mathura is: Near Mandi Crossing (also known as Goverdhan Chauraha), NH-2, Delhi–Agra Road, Mathura, Uttar Pradesh – 281001. On some listings it also appears as Mauja Banger, NH-2, Near Mandi Chauraha, Mathura – 281004. Both reference the same complex.

The location is one of the best things about Highway Plaza. Sitting directly on National Highway 2 — the main corridor connecting Delhi to Agra and beyond — the mall is impossible to miss whether you are arriving from Delhi or heading towards Agra. Goverdhan Chauraha (Goverdhan Crossing) is the key navigation landmark, and the complex is clearly visible from the highway.

This NH-2 positioning was the cornerstone of the mall’s original business logic: position a modern shopping and entertainment complex on the busiest highway between two of India’s most visited cities, and capture both local residents and the enormous tourist-pilgrim traffic flowing through Mathura year-round. Bhuteshwar Railway Station is approximately 1 km away, making the mall reachable for visitors arriving by train as well.

About Highway Plaza Mathura: History and Current Status

Highway Plaza was the first commercial mall in the Braj region — a distinction that gave it enormous significance when it launched. Spread across 1.74 acres with three floors, it brought national QSR brands, entertainment, fashion retail, and a multiplex cinema to a city that had no comparable destination at the time. The SHRI Group’s vision was to create a hub that served both Mathura’s growing urban population and the constant flow of visitors heading to Vrindavan, Goverdhan, and other Braj pilgrimage sites.

At its peak, Highway Plaza housed Pizza Hut, Domino’s Pizza, Café Coffee Day, Gold Cinemas, a kids’ zone, fashion stores including Raj Collection, a Patanjali outlet, toy shops, general merchandise stores, and various retail units. The food court, branded dining, and cinema screens made it the go-to destination for Mathura’s youth and families through the 2000s and early 2010s.

Current status (2024–2025): Visitor reviews consistently confirm that a significant portion of Highway Plaza’s retail shops are no longer operational. The mall retains footfall primarily through three anchors: Gold Cinemas (regarded as one of Mathura’s best movie-watching experiences), Domino’s Pizza (a Mathura institution that operated from this location for over 15 years), and Pizza Hut (operating from units U1–6 and U19–24 on the upper ground floor). A Patanjali store also operates within the complex. The broader retail floors are largely inactive, a trend seen across several Tier-2 city malls that pre-date Mathura’s newer commercial infrastructure.

Shops and Brands at Highway Plaza Mathura

Despite reduced retail occupancy, Highway Plaza Mathura shops that remain operational make it worth a visit for specific needs:

Gold Cinemas is the mall’s strongest draw. Occupying its own section of the complex, it is widely considered superior to older standalone theatres in Mathura. Multiple screens, decent seating, and a convenient highway location make it popular among film-goers from across Mathura and surrounding areas including Vrindavan.

Domino’s Pizza at Highway Plaza (Shop No. U-07, Upper Ground Floor) has been a long-standing presence — Mathura’s original Domino’s outlet. Pizza Hut operates from units along the upper ground floor near Mandi Crossing. Both chains continue to serve steady in-restaurant and delivery customers.

Patanjali Store remains active within the complex, offering Patanjali’s range of FMCG, food, personal care, and Ayurvedic products — relevant for the large pilgrim population that frequents NH-2.

Highway Plaza Mathura Timings

Highway Plaza is open all seven days a week. General mall timings are 10:00 AM to 9:00 PM, Monday through Sunday. Gold Cinemas follows show-specific schedules and may operate beyond 9:00 PM for late-night screenings. Restaurant outlets like Domino’s and Pizza Hut may also keep extended hours. It is advisable to confirm specific show timings with Gold Cinemas directly before visiting for a movie.

How to Reach Highway Plaza Mathura

Highway Plaza is directly accessible from NH-2 (Delhi–Agra Highway), making it one of the easiest malls to locate in the region. From Mathura Junction railway station, the drive is approximately 5–7 km via Bhuteshwar Road. From Vrindavan, the distance is roughly 12–15 km via the Mathura–Vrindavan Road connecting to NH-2. Auto-rickshaws, e-rickshaws, and cabs from Mathura city easily reach the complex. Paid parking is available on-site.

FAQs About Highway Plaza Mathura

Q1. What is the address of Highway Plaza Mathura?

Near Mandi Crossing (Goverdhan Chauraha), NH-2, Delhi–Agra Road, Mathura, Uttar Pradesh – 281001.

Q2. What are the timings of Highway Plaza Mathura?

Open daily from 10:00 AM to 9:00 PM. Gold Cinemas show timings may extend later depending on screenings.

Q3. Which shops are open in Highway Plaza Mathura?

Currently, the main operational outlets are Gold Cinemas, Domino’s Pizza, Pizza Hut, and a Patanjali store. Most other retail shops have closed.

Q5. Is there a cinema in Highway Plaza Mathura?

Yes. Gold Cinemas operates inside Highway Plaza and is considered one of the best multiplexes in Mathura.

Q6. What is the nearest railway station to Highway Plaza Mathura?

Bhuteshwar Railway Station is the nearest, approximately 1 km from the mall on NH-2.